Serif Other Wuly 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, playful, retro, folksy, whimsical, bold, attention grab, expressive display, vintage flavor, playful tone, bulbous, curvy, bracketed, flared, bouncy.
A very heavy, display-oriented serif with rounded, swelling strokes and pronounced bracketed terminals. Serifs are often wedge-like or flared, and many joins show soft, scooped transitions that create an ink-trap-like notch effect in counters and corners. Curves are generous and slightly irregular in rhythm, giving the alphabet a lively, hand-cut feel while remaining consistently upright and strongly silhouetted. The lowercase shows distinct, chunky forms with compact apertures and a ball-like i dot, contributing to a dense, energetic texture in text.
Best suited to short-form display typography such as headlines, posters, packaging, and brand marks where its bold silhouette and whimsical serifs can be appreciated. It can also work for book covers and themed editorial features, especially where a retro or playful voice is desired, while extended small-size text is likely to feel heavy and compact.
The overall tone is cheerful and characterful, blending a vintage poster sensibility with a mischievous, storybook warmth. Its exaggerated weight and curvy serif treatment feel theatrical and attention-seeking rather than formal or reserved.
The font appears designed to deliver maximum personality through oversized weight, flared/bracketed serifs, and lively, carved-looking interior shaping. It prioritizes distinctive rhythm and memorable letterforms for display settings over neutrality or strict classic proportions.
The design relies on strong black shapes and decorative negative space, so spacing and counters read best at larger sizes. Numerals and capitals carry the same flared, swelling logic, keeping headings cohesive across mixed-case and numeric settings.