Slab Normal Ogda 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, textbook, reports, packaging, utilitarian, trustworthy, industrial, classic, readability, workhorse text, print utility, clarity, slab serif, bracketed serifs, robust, sturdy, clear rhythm.
A sturdy slab serif with rectangular, bracketed serifs and a mostly low-contrast stroke structure. The letterforms lean on simple, workmanlike geometry with squared terminals, firm horizontals, and open counters that keep the texture even in paragraph settings. Proportions are balanced with a steady baseline and cap height, and the numerals follow the same solid, no-nonsense construction for consistent color in mixed text.
Well-suited to body copy where a firm, anchored texture is desirable, such as editorial layouts, textbooks, reports, and documentation. It can also support packaging and straightforward branding that benefits from a reliable slab-serif tone without calling attention to itself.
The overall tone feels practical and dependable, with an industrial, print-forward character. It reads as straightforward and familiar rather than decorative, giving text a grounded, authoritative voice.
The design intention appears to be a plainspoken slab serif optimized for everyday readability and consistent typographic color, offering a solid, traditional feel for extended reading and functional display use.
In the sample text, the face maintains a stable rhythm and clear word shapes, with serifs that add structure without becoming overly ornamental. The punctuation and ampersand match the same sturdy, squared-off logic, reinforcing an even, utilitarian texture.