Sans Normal Lakoy 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Alacrity Sans' by Asenbayu, 'Mollen' by Eko Bimantara, 'Grilova' by Gilar Studio, 'Cabira' by Hurufatfont, and 'Neubaufra' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, assertive, modern, punchy, impact, momentum, display, modern branding, approachable boldness, rounded, oblique, blocky, compact, high-impact.
A heavy, oblique sans with broad proportions and a distinctly rounded construction. Curves are generous and smooth, while terminals are mostly blunt or softly squared, creating dense, confident silhouettes. The stroke rhythm is even and sturdy, with minimal modulation; counters stay open but feel tight due to the weight. Letterforms lean consistently, and the overall spacing reads slightly compact, producing a strong, continuous texture in text.
Best suited to headlines, posters, and branding where impact and urgency are priorities. It works well for sports and fitness branding, product packaging, and promotional graphics that benefit from a bold, forward-leaning texture. In longer text, it is most effective in short bursts such as pull quotes, calls to action, or labels.
The overall tone is bold and kinetic, with a forward-leaning stance that suggests speed and momentum. Its rounded geometry keeps the voice friendly rather than harsh, but the mass and slant make it feel emphatic and attention-seeking. The result is a contemporary, sporty personality suited to statement-driven typography.
Designed to deliver maximum visual impact through broad shapes, a consistent oblique angle, and rounded geometric forms. The emphasis appears to be on strong legibility at display sizes while projecting motion and confidence. Its construction suggests a goal of balancing toughness with approachability via softened curves and rounded counters.
Round characters like O and Q appear highly circular, reinforcing the geometric feel, while diagonals (e.g., in K, V, W, X, Y) read crisp and energetic. The numerals share the same robust, rounded logic and maintain a strong, consistent color when set alongside letters.