Sans Normal Lobiv 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Berthold Corporate S' by Berthold, 'Netadyne' by Godbless Studio, 'Gotham' by Hoefler & Co., 'JT Marnie' by JAM Type Design, 'Krong' by Joelmaker, 'Adequate' by K-Type, 'Scatio' by Wahyu and Sani Co., and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, confident, loud, playful, impact, motion, display, branding, emphasis, slanted, oblique, rounded, compact, punchy.
A heavy, slanted sans with rounded outer contours and tightly drawn counters that keep the silhouettes compact and dense. Curves are smooth and geometric, while joins and terminals are mostly blunt and squared-off, giving the letterforms a solid, engineered feel. The italic angle is consistent across caps, lowercase, and figures, and the overall rhythm reads as forward-leaning and continuous, with sturdy bowls and broad strokes that favor impact over fine detail.
Best used in headlines, posters, and prominent display settings where strong presence and a sense of speed are desirable. It fits sports branding, energetic advertising, packaging callouts, and short statements on the web or in print. For longer passages, it will perform best with larger sizes and ample leading due to its heavy texture.
The tone is assertive and high-energy, with a distinctly sporty, fast-moving character. Its bold massing and consistent slant evoke motion and competition, while the rounded geometry keeps it approachable rather than harsh. Overall it feels promotional and attention-seeking, suited to messages that should look confident and dynamic.
The design appears intended as a high-impact italic sans for display typography, combining geometric roundness with a forceful, forward-leaning stance. Its consistent slant and compact, sturdy shapes suggest a focus on momentum, boldness, and immediate readability in promotional contexts.
The figures are similarly weighty and compact, matching the text for uniform color in short bursts. The lowercase shows single-storey constructions where applicable (notably the ‘a’), reinforcing a contemporary, informal voice. At smaller sizes the dense interiors may benefit from generous spacing and simpler layouts to maintain clarity.