Sans Normal Lirow 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'FF Legato' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, confident, friendly, energetic, impact, motion, attention, modern branding, oblique, rounded, compact, blocky, high impact.
A heavy, oblique sans with rounded, open forms and a pronounced forward slant. Strokes are uniform and sturdy, with smooth curves in round letters and crisp, slightly angled terminals on many straight strokes. Counters are relatively generous for the weight, helping letters like a/e/s remain legible, while the overall texture stays dark and compact. The lowercase is built for clarity at large sizes, with simple construction and a single-storey feel where applicable; figures are bold and straightforward with broad, stable shapes.
Best suited to display applications where impact matters—headlines, posters, sports and event branding, packaging callouts, and bold social or web graphics. It can work for short subheads and labels, but the dense typographic color suggests avoiding long body text.
The overall tone is energetic and assertive, with a sporty, headline-driven attitude. Its slant and mass give it motion and urgency, while rounded geometry keeps it approachable rather than aggressive.
The design appears aimed at delivering maximum presence with a fast, forward-leaning stance, pairing robust construction with friendly rounded shapes for attention-grabbing communication in modern branding and advertising contexts.
The face reads strongest in short bursts: the bold rhythm and tight internal spacing create a solid, continuous line of color. Diagonals (V/W/X/Y) and rounded letters (O/Q/G) show consistent curvature and weight, reinforcing a cohesive, modern display personality.