Sans Normal Arkaf 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Quire Sans' by Monotype, 'RyuGothic' by StudioJASO, and 'Foundry Sans' by The Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, neutral, modern, clean, friendly, functional, readability, versatility, simplicity, modern utility, approachability, geometric, rounded, monoline, open apertures, high legibility.
A clean, monoline sans with largely geometric construction and generously rounded bowls. Terminals are mostly straight and crisp, while curves stay smooth and even, giving the face a steady, consistent rhythm. Uppercase proportions feel balanced and restrained, with wide counters in letters like O, D, and P, and a straightforward, symmetrical A and M. The lowercase shows a single-storey a and g, simple forms, and clear punctuation-like dots on i and j, contributing to an uncluttered, readable texture in text.
It performs well for user interfaces, product copy, and general-purpose body text where clarity and even rhythm matter. The straightforward forms also suit signage and wayfinding, and it can support contemporary branding when a clean, approachable voice is needed.
The overall tone is neutral and contemporary, leaning friendly rather than clinical thanks to the rounded shapes and open counters. It reads as practical and approachable, with an understated modernity suited to everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency across uppercase, lowercase, and figures. Its geometric roundness and simplified lowercase suggest a focus on modern readability and a friendly, unobtrusive tone.
Numerals are clear and workmanlike, with smooth curves in 0, 6, 8, and 9 and simple, sturdy strokes in 1, 4, and 7. The font maintains consistent stroke color across mixed-case settings, producing an even typographic gray in paragraphs.