Sans Normal Okbuj 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, pragmatic, confident, approachable, clarity, versatility, modernity, impact, rounded, clean, compact, robust, neutral.
A sturdy, rounded sans with compact proportions and even, low-contrast strokes. Curves are smooth and broadly drawn, with generous counters that keep letters open at display sizes. Terminals are clean and mostly straight-cut, and the overall rhythm is steady and contemporary, with a slightly condensed feel in several capitals while maintaining consistent visual weight across the set.
Best suited to headlines, subheads, and brand statements where a strong, clean presence is needed. It also works well for packaging and signage thanks to its open forms and straightforward construction, remaining legible when set large and in short bursts.
The tone is modern and pragmatic, reading as approachable rather than technical. Its rounded shaping and solid weight give it a friendly confidence that feels at home in everyday branding and UI contexts without becoming quirky.
The design appears intended as a versatile, contemporary workhorse sans that balances geometric roundness with practical readability. It aims for a clear, modern voice that can carry emphasis in display typography while staying neutral enough for broad use.
Numerals are clear and geometric, with a notably round “0” and a simple, straight “1,” supporting quick scanning. The sample text shows strong color on the page and stable word shapes, favoring impact and clarity in headlines and short blocks of copy.