Sans Normal Jadim 3 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, clean, technical, modern, confident, utilitarian, impact, clarity, modernity, simplicity, geometric, rounded, blocky, open counters, flat terminals.
A heavy, geometric sans with broad proportions and a steady, even rhythm. Strokes are consistently thick with mostly flat, squared-off terminals, while curves stay smoothly rounded and fairly circular. Counters are open and generous for the weight, and letterforms favor simple, constructed geometry over calligraphic modulation. The overall texture is dense but orderly, with sturdy verticals and wide bowls that keep the shapes clear at display sizes.
Best suited to headlines, posters, and branding systems that need strong impact and high visibility. The broad, geometric construction also works well for signage and packaging where clear silhouettes and a stable rhythm matter more than compact text economy.
The tone is modern and straightforward, with a confident, no-nonsense presence. Its wide stance and solid color give it a technical, contemporary feel that reads as stable and purposeful rather than playful or delicate.
Likely designed to deliver a contemporary, high-impact sans that remains clean and legible by relying on simple geometry and wide proportions. The goal appears to be a bold, dependable voice for display typography with minimal stylistic distraction.
The uppercase set is especially expansive, and the lowercase maintains the same geometric logic with single-storey forms (notably the a and g) that emphasize simplicity. Numerals appear robust and clear, with wide forms that match the alphabet’s horizontal emphasis.