Sans Superellipse Upli 5 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Arian', 'Eurostile Next Paneuropean', and 'Eurostile Unicase' by Linotype; 'Bi Bi' by Naghi Naghachian; 'Eurostile SB' and 'Eurostile SH' by Scangraphic Digital Type Collection; and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: logotypes, headlines, posters, packaging, sports branding, techy, confident, industrial, futuristic, athletic, impact, modernity, clarity, systematic geometry, brand presence, rounded corners, rectangular bowls, squared curves, compact apertures, soft terminals.
A heavy, geometric sans with a squared-off, superelliptical skeleton: round letters are built from rounded-rectangle bowls and counters, and corners are consistently softened rather than fully circular. Strokes are broadly uniform with minimal modulation, and joins stay clean and sturdy, giving a dense, blocky color on the line. Curves on C, G, O, and S read as squarish arcs with tight apertures, while diagonals (V, W, X, Y, Z) are crisp and sharply cut. The lowercase maintains a compact, engineered feel with single-storey forms and short, firm terminals; numerals share the same rounded-rectangle logic, producing clear, sign-like shapes.
Well-suited for logos, wordmarks, and bold headline typography where a compact, engineered geometry is an asset. It also fits product packaging, gaming/tech UI accents, and sports or automotive branding that benefits from a tough, high-impact voice.
The overall tone is assertive and modern, with a streamlined, technical personality. Its squarish curves and tight spacing cues feel contemporary and functional, suggesting performance, machinery, and digital interfaces rather than editorial softness.
The design appears intended to merge geometric clarity with softened corners, creating a sturdy, modern display sans that stays friendly at the edges while retaining an industrial, performance-driven presence.
The face tends to look most distinctive at display sizes where the superelliptical curves and rounded corners are obvious; in longer text it creates a strong, dark texture. The design language remains consistent across uppercase, lowercase, and figures, which helps it feel cohesive in branding systems.