Sans Normal Nirov 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'RF Dewi' by Russian Fonts, 'Gella Display' by Slava Antipov, 'NeoGram' by The Northern Block, and 'Stinger' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, approachability, clarity, modernity, legibility, rounded, geometric, soft corners, bulky, clean.
This typeface is a heavy, rounded sans with broad proportions and strongly simplified geometry. Curves dominate the construction, with circular bowls and smoothly rounded corners that keep the forms soft despite the dense stroke weight. Counters are relatively compact, apertures are moderately open, and terminals tend to be blunt or gently curved rather than sharp. The overall rhythm is even and stable, with sturdy verticals and wide, calm letterforms that read clearly at display sizes.
Best suited to headlines and short text where weight and width can create strong visual hierarchy—such as posters, storefront signage, packaging, and brand marks. It also works well for bold UI moments (hero banners, feature labels) when an approachable, rounded emphasis is desired.
The tone is bold and approachable, combining a modern, no-nonsense presence with a friendly softness. Its rounded shapes and inflated proportions lend it an upbeat, slightly playful character without becoming informal or quirky.
The design appears intended to deliver maximum impact with a friendly edge: a geometric, rounded sans that stays highly legible while projecting a strong, contemporary voice. The consistent, simplified shapes suggest an emphasis on clarity, sturdiness, and recognizable silhouettes in display contexts.
Uppercase forms feel particularly solid and poster-ready, while the lowercase maintains clarity through simple, open constructions (notably in letters like a, e, s). The numerals match the same rounded, weighty logic, with large shapes and confident silhouettes that prioritize impact over delicacy.