Sans Normal Nelas 13 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'MN Newthon' by Mantra Naga Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, attention grabbing, brand forward, approachable strength, modern display, rounded, compact counters, soft corners, high impact, geometric.
A heavy, rounded sans with broad proportions and a sturdy, even rhythm. Strokes are uniformly thick with softened terminals and corners, producing smooth, continuous silhouettes in curved letters like C, O, and S. Counters are relatively tight for the weight, and joins in letters such as n, m, and h are clean and compact, keeping the texture dense and solid. Numerals follow the same robust, rounded construction, with simple, legible forms and minimal internal detailing.
Best suited to large-scale applications where impact is important—headlines, posters, retail and event signage, and bold brand marks. It can also work for short UI labels or packaging callouts where a friendly but forceful voice is needed, though the dense texture suggests avoiding long passages at small sizes.
The overall tone is assertive and upbeat, balancing strong presence with approachable roundness. It reads as contemporary and energetic, with a friendly, slightly sporty character that feels designed to grab attention without looking aggressive.
The design appears intended as a high-impact display sans that stays approachable through rounded geometry and smooth curves. Its proportions and sturdy construction prioritize immediate recognition, strong presence, and clean contemporary styling for branding-forward typography.
The punctuation and mixed-case sample show a consistent, contemporary build: round dots, sturdy stems, and smooth curves that hold together well at large sizes. The bold massing and tight counters create strong word shapes in headlines, while the rounded geometry keeps the texture from feeling harsh.