Sans Normal Morud 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'MN Grissee' and 'MN Grissee Pro' by Mantra Naga Studio (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logotypes, playful, chunky, friendly, retro, punchy, high impact, approachability, display clarity, graphic branding, geometric, rounded, blunt, compact, heavyweight.
A heavy, rounded sans with broad, simplified letterforms and a strongly geometric construction. Curves are built from large circular bowls and softened corners, while terminals are mostly blunt and squared, creating a chunky silhouette. Counters are relatively tight (notably in O, P, B, 8, 9), and the overall color is dense and even, giving text a strong, poster-like presence. The lowercase shows single-storey forms (a, g) and sturdy vertical stems, with a compact, blocky rhythm that stays consistent across letters and figures.
Best suited to display settings where strong presence is needed: headlines, posters, packaging, and bold brand marks. It can work for short bursts of copy, labels, and signage where a friendly, high-impact voice is desired, but it will be most comfortable at medium-to-large sizes.
The tone is bold and approachable, with a playful, slightly retro feel driven by the rounded geometry and compact counters. It reads as friendly and attention-grabbing rather than technical or refined, favoring impact and character over delicacy.
The font appears designed to deliver maximum visual impact with a friendly, geometric voice—prioritizing bold shapes, sturdy construction, and easy recognizability in display typography.
The design’s square-meets-round detailing (softened outer corners paired with flatter cuts on joins and terminals) gives it a distinctive, “carved” or modular feel in places. At smaller sizes the tight counters and dense weight can reduce interior clarity, while at display sizes the shapes look confident and graphic.