Print Pogud 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, packaging, book covers, headlines, logos, playful, folksy, retro, friendly, handmade, hand-lettered feel, warmth, expressiveness, display impact, informal clarity, brushy, rounded, bouncy, chunky, soft terminals.
A chunky hand-drawn display face with brush-like strokes and pronounced thick–thin modulation. Letterforms are upright with slightly irregular, organic curves and tapered terminals that feel painted rather than constructed. Proportions vary from glyph to glyph, with narrow letters sitting alongside wider, more open forms, creating a lively rhythm. Counters are generally generous, and bowls and arches are rounded, while occasional sharp joins and flicked ends add energy. Figures follow the same calligraphic logic, mixing heavy verticals with lighter entry/exit strokes for a cohesive texture.
Best suited for display applications such as posters, packaging, book covers, headlines, and logo wordmarks where its hand-painted texture can be appreciated. It also works well for playful branding, café/restaurant menus, and social graphics that benefit from a friendly, handcrafted tone.
The overall tone is cheerful and informal, with a nostalgic, craft-forward character that suggests hand lettering on posters, menus, or packaging. Its bouncy rhythm and brush contrast give it a personable voice that feels approachable and slightly whimsical rather than strict or technical.
The design appears intended to emulate confident brush lettering in a clean, unconnected print style, balancing legibility with expressive stroke contrast. Its variable proportions and lively terminals suggest a goal of adding warmth and personality to short-form typography.
In continuous text, the strong modulation and varied widths create a distinctive, patterned color that reads best at larger sizes. The design’s intentional irregularities and soft terminals help avoid stiffness, but they also make it more suited to headlines and short phrases than dense body copy.