Print Pogov 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, social media, greeting cards, playful, friendly, handcrafted, whimsical, casual, hand-lettered feel, approachability, display impact, craft aesthetic, brushy, bouncy, rounded, quirky, lively.
A lively hand-drawn print style with brush-like strokes and pronounced thick–thin modulation. Letterforms are generally upright with soft, rounded terminals and occasional tapered entry/exit strokes that mimic a loaded brush or marker. Proportions are intentionally irregular, with variable character widths and a slightly bouncy baseline rhythm that keeps words feeling animated. Counters tend to be open and simplified, and the overall texture reads bold and energetic at display sizes.
Best used for short to medium-length display text where its bold, brushy contrast and irregular rhythm can be a feature rather than a distraction—such as headlines, packaging callouts, posters, event graphics, greeting cards, and social media creatives. For longer paragraphs, it works most comfortably in larger sizes with generous line spacing.
The font projects an upbeat, approachable personality—more cozy and crafty than formal. Its uneven rhythm and brushy contrast give it a human, spontaneous feel that suits cheerful messaging and informal branding.
Designed to emulate an informal hand-lettered brush print with a confident, high-contrast stroke and a deliberately imperfect rhythm. The intent appears to be instant warmth and personality, offering a distinctive, handcrafted voice for casual communication and expressive branding.
Capitals are expressive and slightly idiosyncratic, helping create a strong headline voice, while lowercase retains a casual handwritten flow without connecting strokes. Numerals follow the same brush logic, mixing sturdy stems with tapered curves for a cohesive, handmade set.