Sans Normal Osdat 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Ideal Sans' by Hoefler & Co., 'MC Caliver Stamp' by Maulana Creative, 'Mato Sans' by Picador, and 'Fagun' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, punchy, modern, playful, impact, approachability, clarity, display use, rounded, blunt, compact joins, large counters, high legibility.
A heavy, rounded sans with substantial stroke weight and clean, open interiors. Curves are smooth and generously radiused, while terminals read blunt and decisive, giving the shapes a sturdy, blocky presence without becoming rigid. Proportions lean broad with stable verticals and simple geometry; bowls and counters stay spacious, and the overall rhythm is even and highly readable at display sizes. Numerals match the letterforms with big, clear counters and straightforward construction.
Well suited for headlines, posters, and large UI/wayfinding moments where maximum impact and quick recognition are needed. It also fits branding and packaging that benefit from a sturdy, friendly voice and strong typographic presence.
The tone is bold and approachable—confident and contemporary, with a friendly softness coming from the rounded curves. It feels energetic and promotional rather than formal, suited to messaging that should look upbeat, direct, and easy to scan.
This design appears intended as a high-impact rounded sans that balances assertiveness with approachability. The goal seems to be strong display performance—big counters, simple geometry, and smooth terminals—so it stays readable and inviting while still feeling loud and promotional.
In the text sample, the dense weight creates strong word shapes and clear emphasis, while the rounded forms keep the texture from feeling harsh. The design reads best where its mass and smooth geometry can be appreciated, especially in short to medium settings and prominent typographic moments.