Sans Normal Obkun 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Atlan' by Latinotype, and 'Core Sans B' and 'Core Sans BR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, sporty, contemporary, punchy, impact, clarity, approachability, modernity, rounded, geometric, blocky, compact, clean.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from simple circular and elliptical forms, giving counters a clean, open feel, while terminals end in blunt, squared-off cuts rather than tapered finishes. Uppercase shapes read sturdy and symmetrical with minimal modulation; lowercase maintains a straightforward, single-storey construction where applicable and a generally restrained, utilitarian rhythm. The numerals follow the same robust geometry, with generous inner spaces that help preserve legibility at larger display sizes.
Best suited for headlines, large-scale typography, and short bursts of copy where strong presence is desirable. It works well for branding systems that need a friendly but forceful voice, as well as packaging, wayfinding, and promotional graphics that benefit from high impact and clear forms.
The overall tone is bold and approachable, combining a sporty, no-nonsense presence with friendly rounded forms. It feels contemporary and energetic—more “headline and signage” than “quiet text”—with a confident impact that suits attention-grabbing messages.
This design appears intended to deliver maximum visual punch with simple, rounded geometry and consistent stroke weight, prioritizing clarity and immediacy. The combination of soft curves and blunt terminals suggests a modern, utilitarian display sans meant to feel approachable while remaining assertive.
Wide joins and simplified detailing keep the texture consistent across lines of copy, while the squared terminals add a slightly industrial edge to otherwise soft geometry. The weight creates strong color on the page, so spacing and line breaks become visually prominent in longer settings.