Serif Contrasted Upze 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, fashion, luxury, dramatic, refined, display impact, modern elegance, editorial voice, brand prestige, classic revival, hairline serifs, vertical stress, sharp terminals, crisp joins, sculptural.
A high-contrast serif with pronounced vertical stress, thick stems, and extremely fine hairlines and serifs. The letterforms feel tightly drawn and crisp, with sharp, pointed terminals and minimal bracketing where strokes meet serifs. Proportions vary noticeably across the set—narrower letters like E and F contrast with rounder, fuller forms such as O and Q—creating a lively rhythm. Lowercase shows compact bowls and confident verticals, while figures echo the same dramatic thick–thin modulation and elegant curves.
Best suited for headlines, magazine display typography, and brand marks where high contrast can be showcased. It works well for fashion, beauty, arts, and luxury-oriented materials, as well as posters and title treatments. For longer passages, it will benefit from larger sizes and generous spacing to preserve the fine details.
The overall tone is polished and dramatic, projecting a fashion-forward, editorial sensibility. Its stark contrast and razor-thin details lend a sense of luxury and formality, while the slightly idiosyncratic shapes keep it visually distinctive and modern.
The design appears aimed at delivering a contemporary take on classic high-contrast serif display typography, prioritizing elegance and visual impact. Its sharp hairlines, vertical stress, and curated proportions suggest an intention to perform as a statement face for editorial and branding contexts.
In text, the delicate hairlines and sharp serifs create a glittery, high-end texture but also demand adequate size and breathing room. The strong modulation makes it especially striking in capital-heavy settings and short phrases, where the sculptural contrasts can lead the composition.