Sans Normal Boniz 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Multiple' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, editorial, packaging, modern, clean, neutral, friendly, efficient, clarity, versatility, neutrality, contemporary feel, geometric, rounded, even, crisp, straightforward.
A clean sans with largely geometric construction and rounded counters, combining smooth curves with straight, firmly cut terminals. Strokes are even and consistent, with open apertures and clear interior space that keeps letters readable at a glance. Proportions feel balanced and contemporary, with a simple, unembellished rhythm and a slightly utilitarian spacing that supports continuous text. Numerals and capitals maintain the same restrained, circular logic, producing a cohesive, tidy texture on the page.
Well suited to interface copy, product labeling, and general-purpose branding where neutrality and fast readability are priorities. It can handle headings and subheads cleanly and remains comfortable for short-to-medium passages in editorial or informational settings.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its rounded geometry lends a mild warmth, while the crisp terminals and steady rhythm keep it professional and matter-of-fact.
The design appears intended as a versatile, contemporary workhorse: a straightforward sans that emphasizes clarity, geometric order, and consistent texture across letters and numbers.
Round letters like O and Q appear near-circular, reinforcing a geometric backbone, while diagonals (A, V, W, X) stay crisp and stable. The lowercase maintains clear differentiation between similar forms, and the figures read plainly, favoring legibility over stylized detail.