Sans Normal Abkuh 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'Poynter Gothic' by Font Bureau, 'ITC Franklin' by ITC, 'Desphalia Pro' by Ingo, 'NeoGram' by The Northern Block, 'Ryman Gothic' by W Type Foundry, and 'Brute Sans' by Wiescher Design (names referenced only for comparison).
Keywords: ui text, product labels, editorial sidebars, captions, data display, modern, clean, neutral, technical, efficient, italic companion, clarity, modern utility, neutral branding, text emphasis, oblique stress, rounded terminals, open apertures, tall ascenders, diagonal emphasis.
This is an oblique sans with smooth, rounded curves and largely uniform stroke thickness. The letterforms lean consistently forward, with compact, streamlined shapes and minimal modulation, giving a crisp, continuous rhythm in text. Curves are built from clean circular/elliptical geometry, with open counters and apertures that keep forms like C, G, e, and s readable at a glance. Uppercase proportions feel stable and contemporary, while lowercase shows tall ascenders and simple, unembellished construction; figures follow the same straightforward, slightly condensed, slanted drawing.
It works well for interface typography, short paragraphs, captions, and product or corporate materials that need a clean, contemporary sans with italic emphasis. The open forms and even stroke behavior also make it suitable for diagrams, light data presentation, and signage where a forward-leaning style is desired.
The overall tone is modern and functional, with a purposeful forward motion from the oblique stance. It reads as calm and matter-of-fact rather than expressive, making it feel suited to contemporary interfaces and utilitarian branding.
The design appears intended as a neutral, modern italic companion for general-purpose sans typography, prioritizing smooth geometric construction, consistent texture, and clear readability in continuous text while conveying subtle momentum.
The slant is strong enough to be clearly italicized without becoming calligraphic, and the curves stay smooth and consistent across letters and numerals. Spacing appears even in the sample text, supporting a steady texture for longer lines.