Sans Normal Addiy 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, captions, modern, clean, dynamic, neutral, technical, italic companion, clarity, modern utility, emphasis, oblique, rounded terminals, open apertures, uniform strokes, geometric.
A slanted sans with uniform, low-contrast strokes and broadly geometric construction. Curves are smooth and rounded, with clean joins and minimal modulation, giving the letters a crisp, consistent rhythm. Proportions feel balanced with a moderate x-height and clear counters; round characters stay fairly circular while straight-sided forms keep a firm, slightly forward-leaning stance. Numerals match the italic angle and maintain even color in text.
Works well for UI labels, dashboards, and product typography where a clean italic is needed for emphasis without sacrificing readability. It also suits contemporary branding, promotional headlines, and short editorial passages where a smooth, modern slant adds motion and polish.
The overall tone is modern and efficient, with an energetic forward tilt that reads as contemporary rather than expressive. Its restraint and clarity give it a neutral, utilitarian voice suited to interface and informational contexts.
Likely designed as a practical italic companion with a geometric, low-contrast build that stays legible at small sizes while looking crisp at display scales. The consistent angle and simplified shapes suggest an emphasis on clarity, speed of recognition, and a contemporary visual system.
The italic angle is consistent across uppercase, lowercase, and figures, helping words flow smoothly on a line. Spacing appears even and the shapes avoid ornamental quirks, emphasizing straightforward legibility over personality.