Serif Normal Pima 5 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, dramatic, classic, fashion, refinement, impact, prestige, editorial voice, classic revival, hairline, bracketed, crisp, sculpted, formal.
A high-contrast serif with sharply tapered hairlines and weighty, sculpted main strokes. Serifs are fine and bracketed, often ending in pointed, slightly flared terminals that give the outlines a crisp, chiseled feel. The capitals read as stately and well-proportioned with generous counters, while the lowercase shows a slightly calligraphic modulation, including teardrop-like terminals and crisp joins. Numerals and punctuation match the same refined contrast and sharp finishing, creating a consistent, polished texture in display sizes.
Best suited to headlines, magazine typography, and brand applications where a refined, high-contrast serif can carry tone and hierarchy. It can work for short text such as pull quotes, invitations, and packaging copy when set with comfortable spacing and adequate size to preserve the thin details.
The overall tone is refined and dramatic, balancing traditional bookish authority with a fashion-forward, editorial edge. Its strong thick–thin rhythm and needle-like details suggest luxury and formality, making text feel curated and intentional rather than neutral.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: elegant, sharp, and attention-grabbing, with enough conventional structure to remain legible while projecting a premium, editorial voice.
In paragraph setting the contrast produces a lively rhythm with pronounced vertical emphasis, while the sharp terminals add sparkle and definition. The design’s delicate hairlines and fine serifs are visually prominent, so it reads most confidently when given enough size and clean reproduction.