Sans Superellipse Keno 7 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, urgent, industrial, aggressive, retro, impact, speed, compression, headline emphasis, branding strength, condensed, slanted, blocky, compact, powerful.
A compact, heavily weighted slanted sans with tight proportions and a strong forward lean. Strokes are broadly uniform with minimal contrast, and corners are consistently softened into rounded-rectangle (superellipse) shapes rather than sharp terminals. Counters are small and enclosed, apertures are relatively tight, and the overall rhythm is dense and punchy, emphasizing verticality and speed. Numerals and capitals share the same compressed, high-impact stance, producing solid, billboard-like silhouettes.
This font is well suited to high-impact headlines, posters, and short emphatic copy where a condensed, energetic voice is desirable. It can work effectively for sports branding, event graphics, and bold packaging callouts, particularly when set with extra letterspacing or ample line spacing to maintain clarity.
The tone is loud and kinetic, suggesting speed, competition, and no-nonsense emphasis. Its dense shapes and forward slant give it a forceful, action-oriented feel that reads as sporty and industrial, with a hint of retro display energy.
The design appears intended to deliver maximum punch in minimal horizontal space, combining a strong slant with rounded-rectangular construction for a fast, modern display voice. It prioritizes bold presence and compactness over open readability, aiming for emphatic, attention-grabbing typographic statements.
Spacing appears intentionally compact, and the dark color builds quickly, making the face best at larger sizes or with generous tracking. The rounded corners help keep the heavy forms from feeling brittle, while the narrow set heightens intensity and urgency.