Sans Superellipse Ugrom 3 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Chreed' by Glyphminds Studios, and 'Nicon' by Sign Studio (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, apparel, sporty, urgent, dynamic, punchy, loud, impact, speed, space-saving, modernity, signage, condensed, oblique, rounded, blocky, compact.
A heavy, forward-leaning sans with compact proportions and tightly enclosed counters. Curves and bowls are built from rounded-rectangle geometry, giving letters a smooth, superellipse feel rather than circular forms. Strokes are broadly even, with blunt terminals and sturdy joins that keep shapes dense and solid. The italic slant is pronounced and consistent, and the condensed width produces a tight rhythm in words while maintaining clear, simplified silhouettes in both cases and figures.
Well suited to high-impact headline work such as sports identities, event posters, promotional banners, packaging callouts, and apparel graphics where bold, condensed italics help convey motion. It can also work for short UI labels or badges when ample size and spacing are available, but it is best reserved for display rather than extended reading.
The overall tone is forceful and kinetic, like display lettering engineered for speed and impact. Its dense black texture and aggressive slant read as energetic and competitive, with a contemporary, no-nonsense attitude. The rounded corners soften the punch slightly, keeping it bold without feeling sharp or delicate.
This font appears designed to deliver maximum visual impact in minimal horizontal space while signaling motion through a strong oblique stance. The rounded-rectangle construction suggests an intention toward modern, industrial clarity—favoring compact, durable shapes that reproduce reliably in large, bold applications.
Uppercase forms stay tall and compact, while lowercase keeps a straightforward, single-story construction where applicable (notably a) and sturdy descenders (g, j, y). Numerals match the same compressed, muscular build and maintain strong presence at headline sizes. Because the counters are relatively small, the face visually darkens quickly as size decreases.