Sans Normal Kemek 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, confident, friendly, retro, impact, motion, readability, display, slanted, rounded, soft terminals, high-shouldered, compact.
This typeface is a heavy, forward-slanted sans with rounded forms and soft, slightly tapered terminals. Strokes stay largely uniform, relying on broad curves and clean joins rather than sharp contrast, which gives the letters a solid, poster-like presence. Counters are moderately open and the overall rhythm is compact, with a pronounced rightward momentum and a consistent, slightly condensed feel in many shapes. The lowercase shows sturdy, simplified construction, while figures are thick and legible with smooth, circular bowls.
Well suited for headlines, posters, and branding where a strong, dynamic voice is needed. It works especially well in sports, lifestyle, and promotional settings, and can add impact to packaging, signage, and short marketing statements.
The overall tone is energetic and assertive, with a sporty, headline-ready punch. Its slant and rounded geometry create an approachable confidence—more upbeat and action-oriented than formal or technical.
The font appears designed to deliver bold emphasis with a sense of speed and modern friendliness. Its rounded, low-contrast construction prioritizes immediate readability and visual punch over delicate detail, making it geared toward display typography and energetic messaging.
The design reads best at larger sizes where the heavy weight and slant can act as a graphic element. The italic angle is prominent and consistent, lending motion across words and making short phrases feel fast and emphatic.