Sans Superellipse Upju 4 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, logotypes, posters, gaming, sports branding, futuristic, tech, industrial, arcade, confident, sci-fi display, strong branding, systematic geometry, impactful clarity, rounded corners, squared curves, extended, blocky, geometric.
A heavy, extended sans with a squared‑round (superelliptic) construction: bowls and counters read as rounded rectangles, and terminals are cleanly clipped with soft corners. Strokes are broadly uniform with subtle optical modulation, and the overall rhythm is wide with generous internal counters that keep the mass legible. Lowercase forms are compact and high‑x‑height, with simplified joins and minimal apertures; many letters show horizontal cuts or notches that emphasize a modular, engineered feel. Numerals follow the same rounded‑rect geometry, with flat horizontals and tightly controlled curves for a cohesive, display-oriented texture.
Best suited for headlines, branding marks, posters, packaging callouts, and on-screen UI moments where a bold, futuristic voice is desired. It works particularly well in gaming, tech, motorsport, and product branding contexts where wide, geometric letterforms can anchor a strong visual system.
The tone is distinctly futuristic and tech-forward, evoking industrial labeling, sci‑fi interfaces, and arcade-era logotypes. Its wide stance and squared curves project strength and precision, while the softened corners prevent it from feeling harsh or overly mechanical.
The design appears intended to deliver an instantly recognizable, futuristic display voice by combining wide proportions with superelliptic curves and clipped, modular details. The consistent rounded-rectangle logic across letters and figures suggests an emphasis on systematized shapes that feel engineered and contemporary.
The sample text shows strong word-shape consistency at large sizes, with a dense, punchy color and a recognizable “digital” profile created by the clipped terminals and rounded-rectangle counters. The design reads best when given space, as the extended proportions and heavy strokes create a prominent, headline-first presence.