Sans Normal Itbuk 13 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Cy Grotesk Std' by Kobuzan, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, confident, friendly, sporty, retro, punchy, impact, approachability, display emphasis, brand presence, rounded, blocky, soft corners, high impact, compact apertures.
A heavy, wide sans with rounded geometry and softened corners. Strokes are consistently thick with moderate contrast, producing sturdy silhouettes and compact inner counters. Curves are smooth and circular, while joins and terminals tend to be blunt and squared-off, creating a dense, poster-like texture. The overall rhythm is stable and upright, with broad letter widths and relatively tight apertures that keep the forms bold and cohesive at display sizes.
Best suited to headlines, posters, and large typographic statements where its width and weight can create immediate presence. It works well for branding elements such as logos, badges, and packaging that benefit from rounded strength and a friendly, athletic tone. For longer text, it will be most effective in short bursts (pull quotes, labels, UI headings) where density is an advantage.
The font reads as confident and approachable, combining athletic punch with a slightly retro, sign-like friendliness. Its rounded structure softens the weight, giving it an energetic, upbeat tone rather than an austere one. The strong dark color and wide stance make it feel assertive and headline-forward.
The design appears intended to deliver maximum visual impact with a rounded, approachable voice. By pairing very heavy strokes with wide proportions and compact counters, it aims to stay legible and stable in bold display settings while projecting a modern, energetic character.
Round letters like O and Q show generous, even curvature and thick rings, while the enclosed areas remain small and firm. Numerals share the same wide, weighty construction, maintaining a consistent, impactful color across mixed alphanumeric settings. In paragraph-like samples, the dense texture emphasizes emphasis and branding over long-form comfort.