Sans Normal Deden 5 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Futura SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, neutral, friendly, minimal, clarity, versatility, modernity, simplicity, geometric, monolinear, open apertures, rounded terminals, balanced.
A crisp geometric sans with monolinear strokes and smooth, circular bowls. Curves are evenly drawn and fairly round, while straight stems stay clean and vertical, producing a steady, contemporary rhythm. Counters are generous and apertures are open, helping letters stay distinct at text sizes. Terminals are predominantly simple and softly rounded, and spacing feels even with a measured, unforced texture across mixed-case and numerals.
This font suits interface and product typography where clarity and restraint are important, and it scales well from short labels to paragraphs. Its geometric, even-handed construction also works for contemporary branding, wayfinding and signage, and clean editorial layouts where a modern tone is desired.
The overall tone is modern and neutral with a subtly approachable feel. Its calm geometry and lack of ornamentation make it read as straightforward, functional, and contemporary rather than expressive or historic.
The design appears intended to provide a versatile, contemporary sans that prioritizes legibility and visual consistency. Its geometry and restrained detailing suggest a practical workhorse aimed at broad everyday use across digital and print contexts.
In running text, the forms maintain consistent color and clear word shapes, with round characters (O, C, G, e) setting a smooth cadence. Numerals follow the same geometric logic with clean curves and uncomplicated joins, supporting a cohesive typographic system.