Sans Normal Egkay 7 is a light, normal width, low contrast, italic, short x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry (names referenced only for comparison).
Keywords: branding, editorial, packaging, ui labels, headlines, modern, clean, airy, friendly, refined, contemporary elegance, soft minimalism, editorial voice, brand tone, humanist, rounded, open apertures, single-storey a, single-storey g.
A light, slanted sans with softly rounded strokes and smooth, continuous curves. Letterforms favor open apertures and generous internal counters, producing an airy texture with clear separation between characters. The italic is built into the shapes rather than added as a simple shear, with gently tapered terminals and a consistent, calm rhythm. Uppercase forms are simple and geometric-leaning, while lowercase includes single-storey a and g, a compact x-height, and slightly calligraphic entry/exit strokes that keep the design from feeling rigid.
Well suited to brand identities, editorial pull quotes, and packaging where a light, stylish italic can add motion and sophistication. It also works for UI labels or short display copy when a clean, gentle personality is preferred over a stark, technical tone.
The font reads as modern and approachable, combining a clean contemporary feel with a subtle handwritten warmth. Its lightness and relaxed italic flow give it a refined, understated voice suited to elegant, unobtrusive typography.
The design appears intended as an elegant italic sans for contemporary communication—combining geometric simplicity with humanist softness to deliver a polished, friendly reading experience in display and short-to-medium text settings.
Figures are simple and rounded, matching the overall softness of the alphabet, and maintain a steady baseline presence without drawing undue attention. Spacing appears comfortable, supporting readability in longer lines while preserving a sleek, minimal look.