Print Hurum 6 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, social media, playful, casual, friendly, retro, lively, informality, handmade feel, high impact, expressive motion, brushy, rounded, chunky, soft terminals, bouncy baseline.
A heavy, right-leaning italic with broad strokes and rounded, slightly bulbous forms. The letter shapes have a hand-drawn, brush-like construction with soft, tapered terminals and occasional hooked finishes, giving the outlines a lively, organic rhythm. Counters are compact and smooth, and the overall texture is dense but readable, with moderate spacing and a gently “bouncy” flow across lines. Numerals follow the same informal, curved styling, with prominent weight and simplified interior shapes.
Best suited for short to medium-length display settings where a casual, energetic voice is needed—such as headlines, posters, event promos, packaging callouts, and brand marks. It can also work for pull quotes or social media graphics where bold, friendly emphasis is more important than long-form readability.
The font conveys an upbeat, informal tone—confident and energetic without feeling rigid. Its brushy movement and soft shaping suggest friendliness and approachability, with a subtle vintage sign-painting flavor that keeps it expressive and attention-getting.
The design appears intended to mimic quick, confident brush lettering in a bold italic style, prioritizing warmth, momentum, and visual impact. Its consistent weight and soft terminals aim to deliver an approachable display voice that feels handmade while staying cohesive across uppercase, lowercase, and figures.
Stroke endings often curl or flick, especially in letters like J, S, and y, which enhances the handwritten character. Uppercase forms are sturdy and slightly condensed in feel, while lowercase forms emphasize roundness and motion, producing a consistent, lively rhythm in running text.