Print Ipma 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, branding, signage, folksy, playful, friendly, vintage, handmade, handmade feel, display impact, approachability, informal tone, retro flavor, brushy, rounded, soft terminals, bouncy, casual.
A bold, slanted print face with a hand-drawn, brush-leaning construction and softly rounded corners. Strokes are largely monolinear with low contrast, but edges show subtle irregularities that create a lively, handmade texture. Counters are generous and shapes are slightly condensed in places, with uneven rhythm and mild wobble that reads as intentionally informal rather than geometric. Terminals often flare or taper gently, and curves (notably in C, G, S, and O) feel smooth and weighty, supporting strong visibility at display sizes.
Well suited to posters, short headlines, packaging, and branding systems that want an informal, human touch. It can also work for menus, labels, and signage where bold, friendly letterforms need to read quickly and feel approachable.
The overall tone is warm and approachable, with a breezy, everyday personality that suggests hand-lettered signage. Its buoyant slant and chunky forms give it a cheerful, slightly nostalgic feel, balancing confidence with casual charm.
The design appears intended to capture the energy of quick brush or marker lettering in a consistent, font-ready form—prioritizing personality, punch, and friendliness over strict precision. Its sturdy weight and lively slant aim to deliver an expressive display voice that feels handmade and inviting.
Uppercase forms appear simplified and sturdy, while lowercase adds more character through varied joins and asymmetry, increasing the handwritten impression. Numerals are heavy and friendly, with clear silhouettes suited to attention-grabbing settings rather than small, dense text.