Sans Normal Mobab 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Asket' by Glen Jan, 'Kinetika' by Monotype, 'Pepi/Rudi' by Suitcase Type Foundry, 'TT Norms Pro' by TypeType, and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, retro, friendly, punchy, cartoonish, high impact, approachability, display clarity, retro flavor, rounded, soft corners, chunky, compact apertures, smooth curves.
A heavy, rounded sans with thick, even strokes and generously curved outer forms. The letters have soft shoulders and corners, with compact apertures and counters that stay open enough for display use. Curves are broad and circular, while joins and terminals are blunt and clean, giving the shapes a solid, blocky silhouette. Proportions are stout and confident, and the numerals follow the same chunky, rounded construction for a cohesive set.
Best suited for headlines, posters, and attention-grabbing branding where weight and rounded shapes can do the work. It can add a friendly, bold voice to packaging, signage, and short marketing lines, especially where a soft, approachable impact is desired.
The overall tone is upbeat and approachable, with a bold, cartoon-like warmth that feels suited to fun, energetic messaging. Its rounded massing and tight internal spaces give it a slightly retro, poster-ready character that reads as friendly rather than formal.
The font appears designed to deliver maximum impact with a friendly, rounded voice—prioritizing bold silhouette clarity and simple geometry for display-centric typography.
The design leans on strong silhouettes and minimal detail, so it holds visual impact at large sizes while maintaining a consistent rhythm across mixed-case settings. Round letters like O and Q appear especially prominent, reinforcing the font’s emphasis on circular geometry.