Sans Normal Murey 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Telder HT Pro' by Huerta Tipográfica, 'Mohr' by Latinotype, 'Mundo Sans' by Monotype, 'Multi' by Type-Ø-Tones, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, playful, punchy, chunky, friendly, cartoonish, impact, approachability, playfulness, display, soft corners, bulky, bouncy, rounded, compact counters.
A heavy, rounded sans with blocky geometry and softened corners throughout. Strokes are thick and consistent, with generous outer curves and relatively tight internal counters, creating a compact, high-impact silhouette. Terminals are mostly blunt and squared-off with subtle rounding, and the overall rhythm feels slightly uneven in a deliberate, hand-cut way. Numerals and capitals carry a sturdy, poster-like presence, while the lowercase maintains simple, single-storey forms with bold dots and minimal detailing.
Best suited to short, attention-grabbing text such as posters, headlines, storefront signage, packaging callouts, and bold logo wordmarks. Its dense, rounded forms also work well for playful branding, event promotions, and any setting that benefits from a friendly, high-impact display voice.
The font reads as lively and approachable, with a humorous, exuberant tone. Its chunky shapes and bouncy curves feel informal and expressive, leaning toward a cartoon and pop-display sensibility rather than a restrained corporate voice.
The design appears intended to maximize visual impact and friendliness through oversized weight, rounded structure, and simplified forms. It prioritizes bold readability at display sizes while adding personality via slightly irregular, bouncy proportions.
The punctuation and dots appear large and prominent relative to the body weight, reinforcing the bold, graphic character. Curved letters show broad, smooth arcs, while diagonals (like in K, V, W, X, Y) remain thick and assertive, keeping a consistent texture across the alphabet.