Sans Normal Osmet 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Sans Atwic Modern' by Caron twice, 'SST' by Monotype, 'Interval Next' by Mostardesign, 'Fact' by ParaType, 'Agent Sans' by Positype, 'Core Sans N SC' by S-Core, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, confident, friendly, modern, robust, sporty, impact, clarity, branding, modernity, approachability, geometric, rounded, compact, chunky, clean.
This is a heavy, geometric sans with large, open counters and broadly rounded bowls paired with squared terminals. Curves are smooth and circular, while straight strokes feel sturdy and consistent, producing a compact, blocky silhouette. The lowercase has straightforward construction with minimal detailing, and the numerals are simple, wide, and highly legible. Overall spacing and rhythm are even, with strong color on the page and clear separation between characters at display sizes.
It performs best in headlines, posters, and short statements where strong weight and simple shapes maximize impact. The sturdy forms also suit branding applications such as logos, packaging, and wayfinding or retail signage where quick recognition is important.
The tone is bold and approachable, combining a modern, utilitarian presence with a friendly softness from the rounded forms. It reads as confident and energetic rather than formal, with a contemporary, brand-forward feel that suits attention-grabbing messaging.
The design appears intended to deliver a bold, contemporary sans that stays friendly and readable through geometric construction and generous counters. It prioritizes strong presence and clarity for display use while remaining clean and versatile for brand systems.
Round characters like O/0 and C/G lean strongly toward circular geometry, while diagonals (A, V, W, X, Y) are crisp and emphatic. The design maintains a consistent, solid texture across mixed-case settings, helping headings look cohesive and impactful.