Sans Normal Ombaj 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Latino Gothic' by Latinotype; and 'Franklin Gothic SG' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, straightforward, friendly, utilitarian, impact, clarity, modernity, versatility, geometric, rounded, compact, high impact, clean.
A heavy, geometric sans with broad, even strokes and smooth, round bowls. Curves read as near-circular and terminals are cleanly cut, creating a tidy, contemporary texture. Proportions feel compact with sturdy verticals and relatively short extenders, while counters remain open enough to keep letters from clogging at display sizes. The figures follow the same robust construction, with simple, blocky shapes and consistent stroke weight.
This face is best suited to high-impact applications such as headlines, posters, signage, and bold branding systems where strong shapes and a solid typographic color are beneficial. It can also work for short UI labels or packaging callouts when a clear, modern emphasis is needed.
The overall tone is assertive and no-nonsense, with a modern, approachable friendliness coming from the rounded forms. It feels pragmatic rather than decorative, designed to speak clearly and forcefully without adding stylistic fuss.
The design appears intended as a versatile, contemporary workhorse for attention-grabbing display typography, balancing geometric cleanliness with enough openness and rounding to stay readable and approachable.
Spacing and rhythm appear steady in the sample text, producing a dense, poster-like color that emphasizes headlines. The lowercase forms keep a straightforward, single-story construction where applicable, reinforcing a contemporary, functional voice.