Sans Normal Pomur 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'Duplet Open' by Indian Type Foundry, 'Manifestor' by Stawix, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, approachable, modern, high impact, friendly tone, clear display, brand voice, rounded, soft corners, geometric, chunky, compact.
A very heavy, rounded sans with soft terminals and broadly geometric construction. Curves are built from near-circular bowls and generous radii, while joins and corners are slightly eased rather than sharp, producing a smooth, molded silhouette. Counters are relatively small for the weight, and apertures tend to be more closed, giving the face a dense, poster-ready presence. Proportions are steady and upright, with simple, sturdy forms and minimal stroke modulation across the alphabet and figures.
This font is best suited to headlines and display typography where its dense weight and rounded shapes can deliver clear impact. It works well for branding, packaging, signage, and promotional materials that benefit from a friendly, contemporary feel and strong typographic presence.
The overall tone is friendly and upbeat, with a bold, confident voice that feels contemporary and accessible. Its rounded geometry reads as informal and welcoming rather than technical, making it suited to expressive, high-impact messaging.
The design appears intended to deliver maximum visibility with a warm, approachable character, combining geometric roundness with sturdy, simplified letterforms for confident display use.
Round letters like O/Q are notably full and even, with a compact counter that reinforces the strong color on the page. The lowercase includes single-story a and g, and the numerals match the same thick, rounded language for consistent texture in mixed text.