Sans Normal Pomak 4 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, chunky, approachable, impact, warmth, legibility, modernity, simplicity, rounded, soft corners, compact, high impact, poster-ready.
A heavy, rounded sans with soft corners and broadly uniform strokes that keep counters open even at bold sizes. Curves are strongly circular and terminals tend to finish with smooth, blunt endings rather than sharp cuts. Proportions feel compact and sturdy, with slightly condensed interior spaces balanced by generous outer shapes, creating a consistent, punchy rhythm across caps, lowercase, and figures.
Best suited for headlines, short copy, and bold branding where strong presence and quick recognition matter. It works well on posters, signage, packaging, and social graphics, especially when a friendly, modern feel is desired.
The overall tone is warm and upbeat, leaning toward a casual, upbeat friendliness rather than a severe or technical voice. Its chunky shapes read as confident and approachable, giving text a playful, contemporary presence that remains easy to parse at display sizes.
The design appears intended to deliver maximum impact with a welcoming personality, using rounded geometry and solid weight to stay legible and consistent in prominent, attention-getting applications.
Round letters (like O, C, G) emphasize a clean geometric foundation, while diagonals (V, W, X, Y) stay broad and stable instead of spiky. Numerals are similarly weighty and simple, designed for clarity and strong visual unity with the letters.