Solid Soma 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, album covers, retro, chunky, playful, industrial, graphic, maximum impact, silhouette-led, retro display, graphic branding, signage feel, blocky, geometric, stencil-like, soft-cornered, monolithic.
A heavy, geometric display design built from broad, monolithic shapes with softened corners and frequent flattened or clipped curves. Counters are largely collapsed, so letters read as solid silhouettes with notches, scoops, and stepped cut-ins providing differentiation. Proportions lean horizontally expansive, with compact internal detail and a strong, even stroke presence that emphasizes mass over line. The rhythm is irregular in a deliberate way—some forms are more rectilinear while others swing into large rounded bowls—creating a punchy, modular texture in words.
Best suited to headlines, posters, and short-form statements where its solid silhouettes can read as bold shapes. It also fits logotypes, packaging, and entertainment-oriented graphics that benefit from a chunky, retro display voice. Use at larger sizes and with generous spacing to preserve character recognition.
The overall tone feels retro-futurist and toy-like at once: bold, graphic, and slightly mischievous. Its solid, cutout-driven construction suggests industrial signage or 1970s/80s display lettering, with a playful edge that keeps it from feeling purely utilitarian.
The design appears intended to maximize visual impact through near-solid letterforms, using strategic cut-ins and geometric simplification to maintain recognizability while producing a strong, icon-like presence. It prioritizes distinctive word texture and thematic style over continuous-text readability.
Because openings are minimized, legibility relies on distinctive outer silhouettes and the placement of notches (notably in characters like E, F, S, and some lowercase forms). Spacing and word shapes become especially important; it performs best when given room and used at larger sizes where the sculpted cut-ins are clear.