Solid Refo 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, merch, playful, retro, chunky, toy-like, pop, impact, attention-grab, graphic display, retro playfulness, silhouette-first, rounded, geometric, soft corners, blocky, stencil-like.
A heavy, block-constructed display face built from broad geometric masses with generously rounded corners and frequent squared cut-ins. Counters are largely collapsed or minimized, giving many letters a solid, filled silhouette with occasional notch-like breaks that imply internal structure. The rhythm is wide and low-detail, with simplified joins and terminals that read as carved or segmented shapes rather than continuous strokes. Curves tend toward squarish bowls, and many forms rely on negative-space nicks and clipped corners to differentiate characters.
Best suited to high-impact display work such as posters, headlines, event graphics, packaging, and bold logotypes where maximum presence is the goal. It can also work for merchandise, stickers, and playful branding systems that want a chunky, solid mark; avoid long-form copy and small UI text where the closed counters will darken and reduce legibility.
The overall tone is bold and cheeky, leaning into a retro, toy-block sensibility. Its chunky silhouettes and sealed interiors feel graphic and poster-like, prioritizing impact and attitude over conventional readability. The irregular cut-ins add a slightly mischievous, industrial-craft flavor—like shapes punched from thick material.
The design appears intended to deliver a striking, solid silhouette with a distinctive cut-and-notched construction, trading fine internal detail for immediate, graphic impact. By collapsing counters and emphasizing rounded block forms, it aims to feel contemporary yet nostalgically playful, like modular shapes or stamped lettering.
At text sizes the collapsed counters and dense interiors reduce letter distinctness, especially in mixed-case passages, so it benefits from generous tracking and short line lengths. The design reads strongest in all-caps and large settings where the distinctive notches and block geometry can be appreciated.