Sans Normal Ninid 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, friendly, modern, punchy, clean, impact, approachability, clarity, modern branding, display strength, rounded, geometric, compact, blocky, high impact.
A heavy, wide sans with rounded, geometric construction and largely uniform stroke weight. Curves are smooth and generous, with big counters and softened corners that keep the texture friendly despite the mass. Proportions skew broad in both uppercase and lowercase, producing a compact, billboard-like rhythm; joins and terminals read clean and contemporary. Figures are similarly wide and sturdy, with simple, open shapes that match the letters’ overall solidity.
Best suited to headlines, posters, and large-format messaging where weight and width can work as a primary visual device. It also fits branding, logos, and packaging that need an assertive yet approachable sans. For longer reading, it will generally perform better in short callouts, subheads, and punchy statements than in extended paragraphs.
The tone is bold and upbeat, projecting clarity and confidence without feeling sharp or aggressive. Its rounded geometry gives it an approachable, contemporary character that suits energetic branding and headline-driven design.
The design appears intended as a high-impact geometric sans that prioritizes presence and immediacy, pairing wide proportions with rounded forms to stay friendly while remaining emphatic. It aims for versatile display use with clean shapes that reproduce reliably at large sizes.
The wide set and thick strokes create strong presence and tight word shapes, especially in all-caps. The overall color on the page is dense and even, with minimal modulation, making it feel stable and emphatic in short bursts.