Sans Normal Arbab 25 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', 'BR Segma', and 'BR Sonoma' by Brink (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, friendly, clean, straightforward, neutral, clarity, versatility, modernity, approachability, neutrality, open apertures, rounded terminals, geometric, even rhythm, high legibility.
This typeface presents a clean, geometric sans structure with broadly rounded curves and crisp, straight-sided stems. Strokes stay even throughout, with little visible modulation, and terminals read as smoothly finished rather than sharp. Counters are generous and apertures are open, giving letters a clear internal rhythm. Proportions feel comfortably spacious, with round forms (like O, C, G) built on near-circular geometry and a consistent, calm baseline presence.
It suits interface typography, product and corporate branding, and informational design where clarity and consistency matter. The open counters and steady rhythm also make it a solid choice for headings and short editorial passages, as well as wayfinding and presentation materials that need a clean, contemporary voice.
The overall tone is modern and approachable, with a neutral, no-nonsense clarity. Its rounded construction softens the voice without turning playful, keeping the texture professional and easygoing. The result feels contemporary and dependable—designed to read cleanly and stay out of the way of the message.
The design appears intended as a general-purpose geometric sans that prioritizes legibility and a modern, approachable character. Its restrained detailing and consistent construction suggest a focus on versatile everyday use across both display and text settings.
In text, spacing appears steady and balanced, producing an even gray value without hotspots. Numerals match the letterforms well, maintaining the same geometric logic and straightforward silhouettes for UI and informational use.