Sans Normal Bimir 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Franklin Gothic', 'ITC Franklin', and 'ITC Franklin Gothic LT' by ITC; 'Murs Gothic' by Kobuzan; and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, straightforward, clean, clarity, impact, versatility, modernity, geometric, sturdy, neutral, crisp, open.
A sturdy sans with largely geometric construction and smooth, circular curves. Strokes are heavy and even, with clean terminals and minimal modulation, giving letterforms a crisp, solid silhouette. Counters are generally open and rounded, and proportions feel balanced with uncomplicated shapes and clear internal space. The lowercase shows a single-storey “a” and “g”, simple dots, and practical, compact joins, while numerals are broad and legible with consistent weight and generous curves.
This font is well suited to headlines, posters, branding systems, and packaging where a strong, clear voice is needed. Its open counters and uncomplicated shapes also make it a practical option for short UI labels or signage that must stay legible at a glance.
The overall tone is modern and confident, with an approachable, no-nonsense clarity. Its solid weight and simple geometry read as direct and dependable, suited to designs that want to feel contemporary without becoming quirky or stylized.
The design appears intended as a versatile, contemporary sans that emphasizes clarity and impact through simple geometry and strong, even strokes. It aims to provide a reliable, neutral foundation for bold typographic layouts while remaining approachable in tone.
Round letters (like O, C, and G) are smooth and near-circular, while straight-sided forms (like E, F, H, and N) keep a firm, architectural stance. The forms avoid decorative quirks, prioritizing consistent rhythm and robust silhouettes in both display and larger text settings.