Sans Normal Bugom 5 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, presentations, clean, neutral, modern, functional, approachable, versatility, legibility, clarity, modern utility, neutral voice, humanist, open forms, soft curves, high legibility, even rhythm.
A clean sans serif with softly rounded curves, open apertures, and a balanced, even color on the page. Stroke endings are straight and unembellished, with gentle curvature where strokes join, producing a smooth rhythm in both display sizes and text. The uppercase is proportioned with generous counters and straightforward geometry, while the lowercase stays readable with clear differentiation between similar forms and a simple, contemporary construction. Numerals follow the same restrained, legible approach, with rounded bowls and consistent alignment that supports continuous reading.
Well-suited to interface copy, product text, and general-purpose body typography where clarity and consistency matter. It should also perform comfortably in editorial layouts, wayfinding/signage contexts, and presentations that need a straightforward, contemporary sans.
The overall tone is neutral and modern, aiming for clarity over personality. Its smooth curves and open shapes give it an approachable, friendly feel while remaining professional and matter-of-fact.
The design appears intended as a versatile, highly legible sans serif for broad everyday use. It prioritizes clean construction, open counters, and an even typographic rhythm to stay readable across a range of sizes and settings.
The sample text shows steady spacing and a calm typographic texture, with punctuation and dots reading distinctly at text sizes. Curved letters maintain consistent roundness, and diagonals (such as in V, W, X, and Y) feel crisp without becoming sharp or aggressive.