Sans Normal Rudin 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, headlines, branding, signage, clean, modern, friendly, neutral, open, clarity, versatility, modernity, approachability, legibility, rounded, geometric, monolinear, airy, crisp.
A rounded, monolinear sans with clear geometric construction and softly eased joins. Curves are smooth and near-circular (notably in C, O, and Q), while straight strokes remain consistent in thickness, giving an even, calm texture in text. Terminals are mostly blunt with subtle rounding, and counters stay open and generous for legibility. Proportions feel balanced and contemporary, with moderately wide bowls and a straightforward, unembellished skeleton across both uppercase and lowercase.
Well-suited for UI and product typography where clarity and neutrality are important, and it also performs nicely in short paragraphs and editorial subheads thanks to its open counters and even color. The clean geometry makes it a solid choice for contemporary branding systems, wayfinding, and signage where quick recognition matters.
The overall tone is modern and approachable, projecting clarity without feeling cold. Its rounded geometry and even rhythm create a friendly, unobtrusive voice that suits everyday communication and interface-driven design.
Likely designed as a versatile, general-purpose sans that prioritizes legibility and a modern, rounded aesthetic. The consistent stroke weight and simplified shapes suggest an emphasis on dependable, system-friendly typography that remains approachable in both text and display settings.
Numerals follow the same rounded, monoline logic and read cleanly at display sizes, with smooth curves and stable baseline alignment. The lowercase shows simple, highly legible forms and a consistent cadence, contributing to an orderly, low-friction reading experience in paragraphs.