Sans Contrasted Puna 3 is a very bold, narrow, high contrast, upright, normal x-height font visually similar to 'MC Folettes' by Maulana Creative, 'Enza Expanded' by Neo Type Foundry, and 'Bolshoi' and 'Glasnost' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, industrial, retro, posterlike, assertive, mechanical, space saving, high impact, industrial tone, display clarity, condensed, angular, squared, blocky, sharp terminals.
A condensed, display-oriented sans with squared bowls, tight counters, and predominantly straight stems. Stroke endings are crisp and planar, with occasional chiseled, diagonal cuts that introduce a subtle rhythmic contrast against the otherwise rectilinear construction. Curves are minimized into squarish arcs, producing compact apertures and a dense texture in text. Forms feel engineered and modular, with consistent vertical stress and a strongly unified silhouette across caps, lowercase, and numerals.
Best suited to headlines and short, high-impact settings such as posters, branding wordmarks, packaging panels, and signage where a compact footprint is useful. It can work in brief subheads or callouts, but the dense counters and compressed rhythm make it less ideal for extended body text.
The overall tone is forceful and utilitarian, evoking industrial labeling and mid‑century poster typography. Its compressed stance and hard edges project urgency and authority, leaning toward a retro-machined feel rather than a friendly or conversational voice.
The design appears intended to deliver maximum presence in minimal horizontal space, using squared geometry and sharp terminal treatments to create a bold, mechanical voice. It emphasizes legibility at display sizes through strong silhouettes and simplified, modular shapes.
The lowercase mirrors the condensed, block-built logic of the capitals, and the numerals follow the same squared, stamped aesthetic. In longer lines, the dense color and narrow proportions create a strong, continuous band of text, making it most effective where impact is prioritized over relaxed readability.