Sans Normal Ugmaw 15 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, headlines, subheads, posters, clean, modern, dynamic, neutral, modernization, emphasis, readability, versatility, oblique, airy, rounded, smooth, open.
A slanted, clean sans with softly rounded construction and consistent, smooth curves throughout. Strokes are even and controlled, with moderate thick–thin variation that stays subtle in text. Counters are open and generously shaped, and terminals tend to finish with gentle, slightly tapered ends rather than hard cuts, giving the letterforms a polished, contemporary rhythm. Numerals follow the same rounded, oblique logic, maintaining a cohesive texture alongside the lowercase and capitals.
Well-suited for magazine-style typography, brand systems that want a clean italic voice, and headline or subhead settings where a sense of motion is helpful. It can also work for short-to-medium passages in brochures or web layouts when an oblique, contemporary tone is desired.
The overall tone reads modern and streamlined, with an editorial clarity that feels energetic without becoming flashy. Its slant adds motion and emphasis, while the rounded geometry keeps it approachable and calm rather than aggressive.
The design appears intended as a versatile, modern italic companion for clean sans typography—prioritizing smooth readability, contemporary proportions, and a confident forward slant for emphasis in display and editorial contexts.
In running text the spacing and slanted axis produce a smooth forward flow, with clear separation between characters and a steady baseline presence. The forms lean on simple geometry and open apertures, supporting legibility while preserving a refined, display-friendly profile.