Sans Normal Urgat 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, magazines, book text, pull quotes, branding, literary, classic, refined, formal, text emphasis, refined tone, classic readability, editorial voice, slanted, calligraphic, bracketed serifs, humanist, open apertures.
A slanted, serifed design with smooth, slightly calligraphic modulation and clear, bracketed serifs. Uppercase forms are relatively narrow and upright in structure despite the italic angle, with crisp terminals and controlled curves. Lowercase shows more lively, handwritten influence—single-story a and g, a looped descender on y, and softly tapered joins—while maintaining consistent spacing and a steady rhythm. Numerals are oldstyle-leaning in feel with rounded bowls and varied silhouettes that complement the text forms.
Well-suited for editorial typography such as magazines, book interiors, and long-form reading where an italic voice is needed for emphasis. It also works effectively for pull quotes, captions, and refined branding applications that benefit from a classic, text-forward personality.
The overall tone is editorial and literary, combining a traditional bookish flavor with a contemporary cleanness. It reads as polished and composed rather than decorative, suggesting cultured, formal communication with a gentle, human touch from the italic movement.
The design appears intended as a versatile italic companion for text and display, balancing traditional serif construction with an energetic, humanist slant. It aims for readability and elegance, offering expressive emphasis without becoming ornamental.
Stroke endings tend to finish with subtle tapering rather than abrupt cuts, helping the face stay smooth at larger sizes. Counters remain open in letters like e and a, and the italic slant is consistent across caps, lowercase, and figures, supporting cohesive text setting.