Sans Normal Buman 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, signage, presentations, neutral, modern, clean, straightforward, utilitarian, utility, readability, neutrality, versatility, grotesque, even, rounded, open apertures, crisp terminals.
This sans serif has an even, matter-of-fact construction with smooth curves and largely uniform stroke thickness. Proportions feel balanced and contemporary, with round counters and open apertures that keep letters clear at text sizes. Terminals are clean and mostly straight, while joins and curves remain softly rounded, giving the set a calm, consistent rhythm. The lowercase forms read plainly with a two-storey “a” and “g” and compact, well-contained bowls; numerals are simple and sturdy with clear distinctions between forms.
It works well for interface copy, product and corporate communication, and general-purpose editorial text where clean, predictable forms are preferred. The clear numerals and restrained shapes also suit dashboards, labels, and wayfinding-style applications that benefit from straightforward legibility.
The overall tone is neutral and modern, prioritizing clarity over personality. It feels dependable and workmanlike, with a quiet confidence suited to everyday communication rather than expressive display styling.
The design intent appears to be a general-purpose sans serif optimized for clarity and consistency across a wide range of everyday settings. Its restrained detailing and even texture suggest a focus on practical readability and unobtrusive tone.
In sample text, spacing and letterfit appear even, supporting continuous reading. Uppercase shapes maintain a solid, slightly geometric presence, while the lowercase keeps a practical, unobtrusive cadence that avoids sharp calligraphic cues.