Sans Normal Olgez 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'Informative' and 'Multiple' by Latinotype; 'Priva' and 'Priva Pro' by Monotype; and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, pragmatic, modern, approachable, energetic, approachability, clarity, versatility, modernity, impact, rounded, soft corners, open apertures, large counters, compact joins.
A rounded sans with heavy, even strokes and softened terminals. Curves are broadly circular with generous counters, while straight strokes stay sturdy and unmodulated, producing a consistent texture. The lowercase shows a single-storey “a” and “g”, open forms in letters like “c” and “e”, and compact, sturdy shoulders on “n/m”. Numerals are wide and highly legible, with simple, straightforward construction that matches the letters’ weight and rhythm.
It works well for headlines and short blocks of copy where you want a friendly, modern presence with strong legibility. The sturdy, open shapes also suit signage and packaging, and the rounded character can support brand identities that aim to feel approachable and contemporary.
The overall tone is friendly and contemporary, with a slightly playful warmth coming from the rounded geometry and softened corners. Its sturdy forms and open interiors keep it feeling practical and readable rather than decorative, making it confident without becoming aggressive.
The design intent appears to be a versatile, rounded sans that balances warmth with clarity. It prioritizes robust letterforms, open counters, and simplified shapes to stay readable while projecting a modern, approachable personality.
Spacing appears comfortable and the shapes remain clear at display sizes, with distinctive silhouettes in letters like “Q” (with a clear tail) and a clean, simplified “G”. The rhythm is more about smooth curves and broad counters than sharp angles, which helps maintain clarity in dense text.