Sans Normal Kedal 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Punkto' by Ahmet Altun, 'Avenir' by Linotype, 'URW Geometric' by URW Type Foundry, and 'Drystick Geo Grotesk' and 'Getho Semi Sans' by deFharo (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, friendly, modern, visual impact, forward motion, modern clarity, friendly strength, slanted, rounded, compact, punchy, clean.
A slanted, heavy-weight sans with rounded bowls and gently squared terminals that keep the silhouettes crisp. Curves are smooth and full, while joins and corners are slightly sharpened for definition, producing a sturdy, compact texture in both uppercase and lowercase. The lowercase shows open apertures and sturdy stems, and the numerals are large and assertive, matching the overall forward-leaning rhythm and even stroke color.
This style is well suited to headlines, short paragraphs, and display typography where strong presence and momentum are desirable. It can work effectively in branding and packaging, especially for products or messaging that benefit from a sporty, modern tone, and it holds up well for large numerals in signage or promotional layouts.
The overall tone is energetic and assertive, with a forward motion that feels sporty and contemporary. Its rounded forms soften the impact, keeping the voice approachable while still reading as confident and high-impact.
The design appears intended to deliver a bold, modern sans voice with built-in motion, balancing robust strokes with rounded geometry for friendly legibility. It prioritizes impact and clarity in display settings while remaining readable in short text passages.
Spacing appears tuned for headline use, with tight, consistent shapes that create a strong, uniform word image. The italic angle is noticeable but controlled, and the design maintains clarity in mixed-case settings and across figures.