Sans Normal Ridah 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, clean, confident, approachable, clarity, impact, modernity, approachability, rounded, geometric, even, compact, sturdy.
A solid, rounded sans with uniform stroke weight and smooth, circular curves. Terminals are clean and mostly squared-off with softened corners, giving letters a sturdy, engineered feel without sharpness. Counters are open and generally round, with compact proportions and consistent rhythm across uppercase, lowercase, and numerals. The lowercase shows straightforward, single-storey forms (notably the "a" and "g"), and the figures are simple, high-impact shapes designed for clarity at display sizes.
This font is well-suited to headlines, posters, and branding where a strong, contemporary sans voice is needed. It should perform especially well in signage and packaging thanks to its compact, high-contrast-in-size silhouette and open counters that support quick recognition at larger sizes.
The overall tone is contemporary and friendly, with a confident, no-nonsense presence. Its rounded geometry keeps it approachable, while the heavy texture reads strong and direct, suited to messaging that needs to feel clear and dependable rather than delicate or formal.
The design appears intended to deliver a modern, geometric sans voice with maximum clarity and impact. By combining rounded construction with sturdy terminals and consistent stroke weight, it aims for broad usability in display-driven contexts while maintaining an approachable, contemporary feel.
In the sample text, the dense color and broad curves create a strong typographic block that holds together well in short lines and headlines. The round punctuation and simple, unornamented letterforms reinforce a utilitarian, graphic character.